0323數位閱讀_第三次讀書會_閱讀資料

各位親愛的老師們，3/23是我們的第三次讀書會，以下是需要閱讀的文獻資料，請各位老師至Dropbox上閱讀^^

1.Calder, B.J., Malthouse, E.C. & Schaedel, U. (2009). An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness. Journal of Interactive Marketing, 23(4), 321-331

2.Jones, T., & Brown, C. (2011). Reading engagement: a comparison between e-books and traditional print books in an elementary classroom. International Journal of Instruction, 4(2), 5-11

延伸閱讀

Lin, A., Gregor, S. & Ewing, M. (2008).Developing a scale to measure the enjoyment of Web experiences. Journal of Interactive Marketing, 22(4), 40-57. DOI: 10.1002/dir.20120